Seat wanted to introduce their new model, the “Seat Mii” in the Netherlands. Buyerminds was asked to create a new way how to present the Mii online – without restrictions. They developed the Persuasion strategy how to trigger visitors via the new Seat Mii product website, the “Mii Tour”and the “Mii Carconfigurator” to make an appointment for a test drive. To collect important information for future marketing ideas the test drivers can give reviews about several features of the Seat Mii via the “Feedback site”.
To bring this strategy to live, they asked me to take care of the whole visual part of the project – luckily, with very few visual restrictions. This made it a very exciting project. After the first sketches the client was convinced to continue in the new campaign style.
Client
Service
Product
Duration
Seat
Branding
Design concept
User interface design
Interactive prototypes
Online campaign
3 months
Everyone who wants to immigrate to the Netherlands or needs a working permit has to go through the IND. The IND strives to help and support the applicants for an asylum or working permit as good as possible with their digital services. One of them is the ‘My account’ where applicants can see apply for their asylum of permit and condult their status.
The realisation of this platform was a very complex process, because there are a lots of possibilities and exceptions to make the right desicions. There are also a lot of asylum seekers who have only a little knowlege how to use digital services.
To make sure that we can serve as much immigrants as possible we tested the new platform on the counters of the IND to optimize the final result.
Client
Service
Service
IND
Workshops / Interviews
Agile / scrum method
User Experience Design
Agile / scrum method
User Experience Design
Interaction design
User interface design
Interactive prototypes
User testing
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