Unlike their competitors, Canon doesn’t have a new SLR camera on the market. So the task for this website was to create a campaign with a strong user experience to prolong the lifespan of existing product.
Mediacatalist called me in to take the creative lead of this project. We developed 3 user scenarios where the visitors of the site can experience the camera’s key features: Wilderness Wonderland, Urban Paradise and Discovery Woods.
The scenarios play in a 2 and half environment based on a 3D engine programmed especially for this project. The promotional campaign site went together with the offline campaign created in collaboration with Cayenne Amsterdam and was a big success in the Netherlands.
Client
Service
Product
Duration
Canon
Design concept
High end user experience
User interface / visual design
Interactive prototypes
3D product campaign
6 months
Everyone who wants to immigrate to the Netherlands or needs a working permit has to go through the IND. The IND strives to help and support the applicants for an asylum or working permit as good as possible with their digital services. One of them is the ‘My account’ where applicants can see apply for their asylum of permit and condult their status.
The realisation of this platform was a very complex process, because there are a lots of possibilities and exceptions to make the right desicions. There are also a lot of asylum seekers who have only a little knowlege how to use digital services.
To make sure that we can serve as much immigrants as possible we tested the new platform on the counters of the IND to optimize the final result.
Client
Service
Service
IND
Workshops / Interviews
Agile / scrum method
User Experience Design
Agile / scrum method
User Experience Design
Interaction design
User interface design
Interactive prototypes
User testing
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