Philips developed a new innovative lighting product. A LED-Wireless Lighting System which can be controlled with a smart phone or tablet – Philips HUE. They hired Q42, an innovative Internet agency from The Hague, to bring this product to the web. Q42 asked me to be part of the team. After a kickoff workshop we worked in iterations close together with the Philips-team. In the meantime the marketing agency Iris London was responsible for the product branding. I was responsible for the design concept of the marketing site and the online consumer environment.
This project won the Dutch Interactive Award in the category “Best disrupter of the year”