The marketing department of DPG Media called me in to improve their user experience on muliple levels:
How to improve the in-page marketing positions, how to make from the free consumer a payed subscriber. And last but noit least how to improve the navigation structure to take the best out of the responsive website and the native app.
Furthermore I developped various concepts for the ‘My account’ which was my aditional challenge. There all the news components come together and give the user the flexibility to read what interests him the most – a solution where the information comes towards him to create the most convenient news experience.