The Sports Marketing department of Nike wanted to develop an internal football application. The aim is to keep track – not only on their contracted football players – but on all high level players and the young guns. For this ambitious project they called in their preferred supplier. I was hired to take care of the Interaction, the User Experience and the Design of this complex application. In several workshops we explored the accurate needs of the Sports Marketing people. Our project team optimized this information. This Football Application is for internal Sports Marketing usage only.