Airfrance-KLM Cargo and Martinair Cargo was looking for a new agency to create an awareness campaign to engage their local sales offices and local relations (e.g. DHL, Fedex, TNT and UPS) in 104 countries. Gemma Broekhuis (Strategy, Concept & Copy) was invited to pitch for this campaign and called me in (Concept, Art & Design). We developed a striking concept and together with Apollo Media (Animation, Programming & Implementation) we won the pitch.
We challenged the local AF KL MP sales offices and local relations with 6 games to test their knowledge about cargo, it’s shipments and the destinations. The whole campaign was embedded in the Cargo Heroes website where they could win great prices…