Airfrance-KLM Cargo and Martinair Cargo was looking for a new agency to create an awareness campaign to engage their local sales offices and local relations (e.g. DHL, Fedex, TNT and UPS) in 104 countries. Gemma Broekhuis (Strategy, Concept & Copy) was invited to pitch for this campaign and called me in (Concept, Art & Design). We developed a striking concept and together with Apollo Media (Animation, Programming & Implementation) we won the pitch.
We challenged the local AF KL MP sales offices and local relations with 6 games to test their knowledge about cargo, it’s shipments and the destinations. The whole campaign was embedded in the Cargo Heroes website where they could win great prices…
Client
Service
Product
Duration
KLM Cargo
Design concept
High end user experience
Interaction design
User interface + visual design
Interactive prototypes
Global Campaign
4 months
Everyone who wants to immigrate to the Netherlands or needs a working permit has to go through the IND. The IND strives to help and support the applicants for an asylum or working permit as good as possible with their digital services. One of them is the ‘My account’ where applicants can see apply for their asylum of permit and condult their status.
The realisation of this platform was a very complex process, because there are a lots of possibilities and exceptions to make the right desicions. There are also a lot of asylum seekers who have only a little knowlege how to use digital services.
To make sure that we can serve as much immigrants as possible we tested the new platform on the counters of the IND to optimize the final result.
Client
Service
Service
IND
Workshops / Interviews
Agile / scrum method
User Experience Design
Agile / scrum method
User Experience Design
Interaction design
User interface design
Interactive prototypes
User testing
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