Seat wanted to introduce their new model, the “Seat Mii” in the Netherlands. Buyerminds was asked to create a new way how to present the Mii online – without restrictions. They developed the Persuasion strategy how to trigger visitors via the new Seat Mii product website, the “Mii Tour”and the “Mii Carconfigurator” to make an appointment for a test drive. To collect important information for future marketing ideas the test drivers can give reviews about several features of the Seat Mii via the “Feedback site”.

To bring this strategy to live, they asked me to take care of the whole visual part of the project – luckily, with very few visual restrictions. This made it a very exciting project. After the first sketches the client was convinced to continue in the new campaign style.