A little startup hired me to give them creative input for their new product: “Mooibier”, an online shop where you can order Special Beers from all over the world. My Job was to create a persuasive environment for the visitors – clear and easy to use. The Beer Customizer is the heart of the website. You can define your favorite taste to get advise about different kind of beers. If you want to taste different kinds of beer – no problem – fill your beer crate with different beers and receive your order within 48 hours.