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Nike . Football Application

Detailed information about this project I have to keep confidential. The Sports Marketing department of an international sports brand wanted to develop an internal football application. The aim is to keep track – not only on their contracted football players – but on all high level players and the young guns. For this ambitious project they called in their preferred supplier. I was hired to take care of the Interaction, the User Experience and the Design of this complex application. In several workshops we explored the accurate needs of the Sports Marketing people. Our project team optimized this information. This Football Application is for internal Sports Marketing usage only. For that reason I can only give limited information about it.

Client: Sports marketing department of a international sports brand
Ralf Mitsch: Art direction, interaction, user experience and design
Technical realisation: Rubicon (Project lead: Jan-Frederik Kobus)