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Cargo Heroes . Global Campaign

Airfrance-KLM Cargo and Martinair Cargo was looking for a new agency to create an awareness campaign to engage their local sales offices and local relations (e.g. DHL, Fedex, TNT and UPS) in 104 countries. Gemma Broekhuis (Strategy, Concept & Copy) was invited to pitch for this campaign and called me in (Concept, Art & Design). We developed a striking concept and together with Apollo Media (Animation, Programming & Implementation) we won the pitch.

We challenged the local AF KL MP sales offices and local relations with 6 games to test their knowledge about cargo, it’s shipments and the destinations. The whole campaign was embedded in the Cargo Heroes website where they could win great prices…

Client: Air France-KLM Cargo and Martinair Cargo
Medium: Online en DM
Concept & creatie, (UX/UI): Gemma Broekhuis, Ralf Mitsch
Projectmanagement: Laura Kruger, Gemma Broekhuis
Online production: Diederick Huijbers, Martin Bartels (Apollo Media)
Offline production: Daylight BV
Geluid: Jesse Koolhaas, Martin Bartels
Verantwoordelijk bij klant: Melissa van Mensvoort, Jean Males, Lisette Burgers