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Volvo XC 60 . Concept car

The Volvo XC 60 Concept car is not a real car yet – it is just an exciting mockup prepared for the presentation on the International Auto Show in Detroit. The task was to create a rich media campaign website for all the people who can’t see the car in Detroit yet are interested in this futuristic Volvo study. Conceptwise, Bram de Roy and I put focus on the interaction with the viewers, make them experience the process the designers and engineers went through as well as the large possibilities of customer feedback. Later on, I took over the design part as well.

Client: Volvo
Agency: Euro 4D