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Projects

Philips HUE . Innovative Lighting

Philips developed a new innovative lighting product. A LED-Wireless Lighting System which can be controlled with a smart phone or tablet – Philips HUE. They hired Q42, an innovative Internet agency from The Hague, to bring this product to the web. Q42 asked me to be part of the team. After a kickoff workshop we worked in iterations close together with the Philips-team. In the meantime the marketing agency Iris London was responsible for the product branding. I was responsible for the design concept of the marketing site and the online consumer environment.
This project won the Dutch Interactive Award in the category “Best disrupter of the year”

Client: Philips Lighting
Agency: Q42, Projectteam: Korjan van Wieringen, Johan Huijkman, Roelf-Jan de Vries
Interaction & Technical realisation: Q42
Product branding: Iris London
Ralf Mitsch: Design concept marketing site & online consumer environment
Responsible on client side: Filip Jan Depauw, Bram Bos, George Yianni
Awards: Dutch interactive Award 2013, “Best disrupter of the year”