Unlike their competitors, Canon doesn’t have a new SLR camera on the market. So the task for this website was to create a campaign with a strong user experience to prolong the lifespan of existing product.
Marc Anderson, at that time working for Mediacatalist, called me in to take the creative lead of this project. We developed 3 user scenarios where the visitors of the site can experience the camera’s key features: Wilderness Wonderland, Urban Paradise and Discovery Woods. The scenarios play in a 2 and half environment based on a 3D engine programmed especially for this project by Holger Storm. The promotional campaign site went together with the offline campaign created in collaboration with Cayenne Amsterdam and was a big success in the Netherlands.
Client: Canon Europe
Awards: Nomination Spinaward, FWA! Site Of The Day and Webby Award